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What are stakeholders?

Stakeholders are a way to keep in contact with people who do not have a Boathouse Connect account affiliated with your organization. When sending emails through Boathouse Connect, you can choose if stakeholders in the group will also receive the email. Examples of stakeholders include:

  • Parents of junior athletes
  • Friends of the organization
  • Fundraising partners
  • Park rangers (if your boathouse is inside a city park)
  • Anyone that you would include on a email distribution list

Stakeholders are added to specific groups so that when you decide to include stakeholders in an email, you can better control which stakeholders will receive the email.

The stakeholders feature is only available for organizations on the Standard and Professional subscription plans.